Global soccer superstar lingerie china Cristiano Ronaldo is also known to fans by the shorthand CR7, prompting the company behind his line of sleek underwear to target a Rhode Island man who has trademarked the letter-number combination, according to a new lawsuit.
In a complaint filed Monday in Rhode Island federal court, 43-year-old fitness enthusiast Christopher Renzi said he had received letters from lawyers for the Danish company JBS Textile Group demanding he give up the trademark because it had “imminent plans” to enter the US market with Ronaldo’s CR7 underwear.
JBS has also asked the US Patent and Trademark Office to cancel Renzi’s trademark, according to court documents. Renzi is seeking the court’s declaration that he owns the trademark.
“We just want them to leave us alone,” said Renzi’s attorney, Michael Feldhuhn.
Attorneys for JBS could not be reached for comment.
Renzi registered the moniker in 2009 and has put it on jeans and T-shirts, Feldhuhn said. He also has a website advertising a seven-minute fitness workout, also under the CR7 name.
According to the complaint, Renzi adopted the mark based on his initials and the day he was born, Oct. 7.
Court materials showed that JBS, which said it holds the “exclusive, worldwide license” to market Ronaldo’s CR7 underwear, believed Renzi trademarked CR7 specifically to profit from Ronaldo’s soaring fame.
Getty ImagesCR7 was “so closely tied to the fame and reputation of Cristiano Ronaldo, that a connection with the soccer player would immediately be presumed by the general public when encountering” Renzi’s branded clothes, said JBS’ filing with the Trademark Trial and Appeal Board.
The 29-year-old Ronaldo, who plays for the Spanish club Real Madrid, is one of the most highly paid and recognizable athletes in the world. He has marketing deals with numerous major companies. His Facebook page has more than 93 million “likes.”
One of his latest postings shows a behind-the-scenes underwear photo shoot for a CR7 campaign launching “next week.”