There is a huge untouched potential in non-metros
Producers of women's pajama sets Wholesale Corsets are increasing R&D capability to raise the range and functions of designs. Companies are also making efforts to enhance product quality and decrease operating costs through vertical integration. With the elimination of export taxes and import limitations on China-made sleepwear to the EU and the US, suppliers from China and India find themselves in a strong competition for market share. In the Indian market, the sleepwear and lingerie market is emerging quickly as a fashion segment, and has, over the last decade, observed the existence of organised players such as Juliet, Sleep-ins, etc
What was Kashmira Nightwear Company started with a single standalone store in Pune many years ago is today the Sleep-ins brand of complete nighrwear solutions possessing a chain of many exclusive Sleep-ins stores and existence in many of the country's major retail chains. This change has been promising on account of the single-handed effort by only one person, Kishor Chhabria, who is managing director of the Pune-based Kashmira Nighrwear Company -¬ Sleep-ins today is a brand with a national manifestation. Chhabria experienced that Indian consumers have awareness of about selecting of occasion-wear and sleeping dresses were as important as office, casual, party or sports wear, and commence to offer consumers what they required.
Sleep-ins is among the leading players in the segment, and has been beholding considerable growth in its market share over the last few years. This market even today is largely in the unorganised sector where price is the only its consideration. Organised players are not contending with products that are being traded on the streets. The growth in retailing, the rising level of fashion consciousness has supported sleepwear and lingerie move into a higher market step.sexy cheap clothes
Sleep-ins has increased by almost 150 per cent over the two-three decades, they were highly focused in the western market, but this year the brand performed well locally. They have appointed distributors in Chennai, Bangalore, Hyderabad, Kolkata, UP, MP, Punjab, etc. and possessed more than 20 exclusive outlets in the country, and will add to this by another six. Besides the exclusive outlets, the brand retails from a many large departmental stores too.